Joomla! Start to Finish: How to Plan, Execute, and Maintain Your Web Site (Wrox Programmer to Programmer) (Paperback)
Everything you need to know to plan and maintain a Joomla! site Joomla! offers powerful functionality and ease of configuration, making it an immensely popular open source content management system. However, far more than simply downloading and installing Joomla! is required in order to create a dynamic web site. This book walks you through the critical steps that must be taken in the planning process prior to establishing a Joomla! site. Joomla! expert Jen Kramer reviews essential questions that need to be asked of a client, discusses technical solutions to a variety of challenges, and explains how a site structure should be organized. Topics Covered: I Want a Web Site and I Want It Blue — How Much Will That Cost? Choosing the Right Technologies to Solve the Business Problem Downloading and Installing Joomla! A Brief Tour of the Joomla! Administration Interface Creating and Configuring Menus Installing and Conf (more…)
WP Autoblogging Plugin
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time (Paperback)
Review
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009) “…good comprehensive overview…Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool.” (B2B Marketing, July 2009)
–This text refers to the
Hardcover
edition.
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!” Stephen Pierce (www.MakeRealMoneyOnTheInternet.com) “In the short amount of time I have had with Joel Comm, I can c (more…)
Facebook Marketing: Leverage Social Media to Grow Your Business (Paperback)
Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups—or starting your own Creating a Facebook blog that attracts paying cu (more…)
Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardcover)
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring (more…)
Secrets of Social Media Marketing: How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business! (Paperback)
Review
“Do read [this book] in the hope that you will gain an understanding of your condition, and that you may find the courage to join a local support group in your area.” —dhdeans.blogspot.com”You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven’t found it.” —Newt Barrett, ContentMarketingToday.com”Paul puts social media into plain old (more…)
Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site (2nd Edition) (Paperback)
The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences (more…)
Social Media 101: Tactics and Tips to Develop Your Business Online (Hardcover)
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they’re doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You’ll learn how to (more…)
Facebook Cookbook: Building Applications to Grow Your Facebook Empire (Paperback)
Want to build Facebook applications that truly stand out among the thousands already available? In addition to providing easy-to-follow recipes that offer practical ways to design and build scalable applications using the Facebook Platform and its new profile design, this Cookbook also explains proven strategies for attracting users in this highly competitive environment. With plenty of examples and practical solutions, Facebook Cookbook answers some of the hardest questions Facebook application developers contend with — including how and where to get started. This Cookbook will help you: Learn to build an application that scales to accommodate a sudden influx of users Explore changes from Facebook’s old profile design to the new look and feel Take advantage of new integration points in the new profile design Get tips for designing applications with hosting and deployment costs in mind Discover which widgets and controls to use for building the most attractive user i (more…)
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (Hardcover)
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win busine (more…)
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing (Paperback)
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and you?ll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and My (more…)











