The New Community Rules: Marketing on the Social Web (Paperback)

June 29, 2010 · Posted in Internet Marketing · Comment 

The New Community Rules: Marketing on the Social Web

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intellig (more…)

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) (Hardcover)

March 31, 2010 · Posted in Internet Marketing · Comment 

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Review

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Stop pushing your mes (more…)

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition (Paperback)

March 22, 2010 · Posted in Internet Marketing · Comment 

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

From Publishers Weekly

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditiona (more…)

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  • RSS From the National Vulnerability Database

    • CVE-2012-1034 (episerver_cms) February 7, 2012
      Multiple cross-site scripting (XSS) vulnerabilities in the admin interface in EPiServer CMS through 6R2 allow remote attackers to inject arbitrary web script or HTML via unspecified vectors. […]
      nvd@nist.gov
    • CVE-2011-5076 (hdwiki) February 6, 2012
      SQL injection vulnerability in model/comment.class.php in HDWiki 5.0, 5.1, and possibly other versions allows remote attackers to execute arbitrary SQL commands via the PATH_INFO to index.php. NOTE: some of these details are obtained from third party information. […]
      nvd@nist.gov
    • CVE-2012-1021 (4images) February 6, 2012
      Cross-site scripting (XSS) vulnerability in admin/categories.php in 4images 1.7.10 allows remote attackers to inject arbitrary web script or HTML via the cat_parent_id parameter in an addcat action. […]
      nvd@nist.gov
    • CVE-2012-1031 (episerver_cms) February 6, 2012
      Unspecified vulnerability in EPiServer CMS 5 and 6 through 6R2, in certain configurations using Forms Authentication, allows remote authenticated users to obtain WebAdmins access by leveraging Edit Mode privileges, a different vulnerability than CVE-2011-3416 and CVE-2011-3417. […]
      nvd@nist.gov
    • CVE-2012-1008 (officesip_server) February 6, 2012
      OfficeSIP Server 3.1 allows remote attackers to cause a denial of service (daemon crash) via a crafted To header in a SIP INVITE message. […]
      nvd@nist.gov
    • CVE-2012-0992 (openemr) February 6, 2012
      interface/fax/fax_dispatch.php in OpenEMR 4.1.0 allows remote authenticated users to execute arbitrary commands via shell metacharacters in the file parameter. […]
      nvd@nist.gov
    • CVE-2012-1004 (foswiki) February 6, 2012
      Multiple cross-site scripting (XSS) vulnerabilities in UI/Register.pm in Foswiki before 1.1.5 allow remote authenticated users with CHANGE privileges to inject arbitrary web script or HTML via the (1) text, (2) FirstName, (3) LastName, (4) OrganisationName, (5) OrganisationUrl, (6) Profession, (7) Country, (8) State, (9) Address, (10) Location, (11) Telephon […]
      nvd@nist.gov
    • CVE-2012-1019 (xwiki_enterprise) February 6, 2012
      Multiple cross-site scripting (XSS) vulnerabilities in XWiki Enterprise 3.4 allow remote attackers to inject arbitrary web script or HTML via the (1) XWiki.XWikiComments_comment parameter to xwiki/bin/commentadd/Main/WebHome, (2) XWiki.XWikiUsers_0_company parameter when editing a user profile, or (3) projectVersion parameter to xwiki/bin/view/DownloadCode/D […]
      nvd@nist.gov
    • CVE-2012-1002 (openconf) February 6, 2012
      Unspecified vulnerability in OpenConf 4.x before 4.12 has unknown impact and attack vectors. […]
      nvd@nist.gov
    • CVE-2012-1029 (tube_ace) February 6, 2012
      SQL injection vulnerability in mobile/search/index.php in Tube Ace (Adult PHP Tube Script) 1.6 allows remote attackers to execute arbitrary SQL commands via the q parameter. NOTE: some of these details are obtained from third party information. […]
      nvd@nist.gov
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