Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardcover)
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring (more…)
Information Technology for Management: Transforming Organizations in the Digital Economy (Hardcover)
Thoroughly Updated Sixth Edition! Social networks are transforming how people communicate, work, and play. This comprehensive new edition highlights this new technology and scores of others that are changing how organizations operate and compete in the current global environment. The cover depicts two examples of social network. The larger image is a visualization of the trust relationships in a web-based social network. The smaller figures are default avatars from Second (more…)
The Accidental Billionaires: The Founding of Facebook A Tale of Sex, Money, Genius and Betrayal (Hardcover)
Amazon.com Review
Amazon Exclusive: Kevin Spacey on The Accidental Billionaires Kevin Spacey’s films include Superman Returns, Beyond the Sea, The Usual Suspects, American Beauty, Swimming with Sharks, Seven, L.A. Confidential, Glengarry Glen Ross, The Negotiator, Hurlyburly, K-Pax, and The Shipping News. He will next be seen in Men Who Stare at Goats opposite George Clooney, Ewan McGregor, and Jeff Bridges, as well as Nick Moran’s film Telstar opposite Colm O’Neil and Pam Ferris. Read his exclusive Amazon guest review of The Accidental Billionaires: I first met Ben Mezrich when I produced and starred in 21, the film adaptation of his great bestseller Bringing Down the House. Ben has a gift for finding high-energy, strange-but-true tales and The Accidental Billionaires is no exception. You may think you know the story of the Facebook phenomenon, but you haven’t heard the whole story and never like this. Recreating the unbelievable rise of the w (more…)
Strategies for E-Business: concepts and cases (2nd Edition) (Hardcover)
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students’ analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications prese (more…)
Socialnomics: How Social Media Transforms the Way We Live and Do Business (Hardcover)
A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future Social Media. You’ve heard the term, even if you don’t use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way w (more…)
Information Technology for Management: Improving Performance in the Digital Economy (Hardcover)
Information technology has changed how businesses operate and succeed in today’s global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effect it has on today’s students. The text addresses the major principles of MIS in (more…)
Social Media 101: Tactics and Tips to Develop Your Business Online (Hardcover)
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they’re doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You’ll learn how to (more…)
eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business (Hardcover)
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win busine (more…)
E-Commerce: Business,Technology, Society (4th Edition) (Hardcover)
This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book (more…)
The Google Way: How One Company Is Revolutionizing Management as We Know It (Hardcover)
Review
“The Google Way is a well thought-out, well-executed book that combines knowledge of the business world with extensive research to describe the rise of a corporate giant…I highly recommend this book.” –Blogcritics.org
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“Should you land an interview soon, here’s a question you might hear that’s not out of left field: ‘What’s the last book you read?’ Take the time to make it The Google Way.”
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Business Tech Press Releases- How to Get Bloggers to help in Your Press Release Distribution May 20, 2012
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- Sea Launch Prepares for the Launch of Intelsat-19 May 20, 2012
- Irosoft anuncia la exitosa implementación de sus soluciones LIMS en Barbados May 19, 2012
- El nuevo Barneys.com es más que comprar, es comprar con una historia May 19, 2012
- From the National Vulnerability Database
- CVE-2012-1090 (linux_kernel) May 16, 2012The cifs_lookup function in fs/cifs/dir.c in the Linux kernel before 3.2.10 allows local users to cause a denial of service (OOPS) via attempted access to a special file, as demonstrated by a FIFO. […]nvd@nist.gov
- CVE-2012-2123 (linux_kernel) May 16, 2012The cap_bprm_set_creds function in security/commoncap.c in the Linux kernel before 3.3.3 does not properly handle the use of file system capabilities (aka fcaps) for implementing a privileged executable file, which allows local users to bypass intended personality restrictions via a crafted application, as demonstrated by an attack that uses a parent process […]nvd@nist.gov
- CVE-2012-0044 (linux_kernel) May 16, 2012Integer overflow in the drm_mode_dirtyfb_ioctl function in drivers/gpu/drm/drm_crtc.c in the Direct Rendering Manager (DRM) subsystem in the Linux kernel before 3.1.5 allows local users to gain privileges or cause a denial of service (memory corruption) via a crafted ioctl call. […]nvd@nist.gov
- CVE-2012-2121 (linux_kernel) May 16, 2012The KVM implementation in the Linux kernel before 3.3.4 does not properly manage the relationships between memory slots and the iommu, which allows guest OS users to cause a denial of service (host OS crash) by leveraging administrative access to the guest OS to conduct hotunplug and hotplug operations on devices. […]nvd@nist.gov
- CVE-2012-0207 (linux_kernel) May 16, 2012The igmp_heard_query function in net/ipv4/igmp.c in the Linux kernel before 3.2.1 allows remote attackers to cause a denial of service (divide-by-zero error and panic) via IGMP packets. […]nvd@nist.gov
- CVE-2012-1601 (linux_kernel) May 16, 2012The KVM implementation in the Linux kernel before 3.3.6 allows host OS users to cause a denial of service (NULL pointer dereference and host OS crash) by making a KVM_CREATE_IRQCHIP ioctl call after a virtual CPU already exists. […]nvd@nist.gov
- CVE-2011-4621 (linux_kernel) May 16, 2012The Linux kernel before 2.6.37 does not properly implement a certain clock-update optimization, which allows local users to cause a denial of service (system hang) via an application that executes code in a loop. […]nvd@nist.gov
- CVE-2012-1179 (linux_kernel) May 16, 2012The Linux kernel before 3.3.1, when KVM is used, allows guest OS users to cause a denial of service (host OS crash) by leveraging administrative access to the guest OS, related to the pmd_none_or_clear_bad function and page faults for huge pages. […]nvd@nist.gov
- CVE-2012-0879 (linux_kernel) May 16, 2012The I/O implementation for block devices in the Linux kernel before 2.6.33 does not properly handle the CLONE_IO feature, which allows local users to cause a denial of service (I/O instability) by starting multiple processes that share an I/O context. […]nvd@nist.gov
- CVE-2012-1146 (linux_kernel) May 16, 2012The mem_cgroup_usage_unregister_event function in mm/memcontrol.c in the Linux kernel before 3.2.10 does not properly handle multiple events that are attached to the same eventfd, which allows local users to cause a denial of service (NULL pointer dereference and system crash) or possibly have unspecified other impact by registering memory threshold events. […]nvd@nist.gov
- CVE-2012-1090 (linux_kernel) May 16, 2012