Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert (Paperback)
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business r (more…)
WordPress Theme Design: A complete guide to creating professional WordPress themes (Paperback)
In Detail This title will take you through the ins and outs of creating sophisticated professional themes for the WordPress personal publishing platform. It will walk you through clear, step-by-step instructions to build a custom WordPress theme. From development tools and setting up your WordPress sandbox, through design tips and suggestions, to setting up your theme’s template structure, coding markup, testing and debugging, to taking it live it reviews the best practices. The last three chapters are dedicated to additional tips, tricks and various cookbook recipes for adding popular site enhancements to your WordPress theme designs using third-party plugins. Whether you’re working with a pre-existing theme or creating a new one from the ground up, WordPress Theme Design will give you the know-how to understand how themes work within the WordPress blog system, enabling you to take full control over your site’s design and branding. What you will learn from (more…)
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes (Paperback)
Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to:Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Tri (more…)
WordPress: Visual QuickStart Guide (Paperback)
This book gives readers the tools they need to create beautiful, functional WordPress-powered sites with minimal hassle. Using the WordPress user interface as a baseline, authors Jessica Neuman Beck and Matt Beck walk new users through the installation and setup process while providing valuable tips and tricks for more experienced users. With no other resource but this guide, readers can set up a fully-functional and well-designed WordPress site that takes advantage of all the features WordPress has to offer.
The Complete Idiot’s Guide to Social Media Marketing (Complete Idiot’s Guide to…(Computer)) (Paperback)
Get ahead of the competition with marketing that demands attention. The Complete Idiot’s Guide(r) to Social Media Marketing is for people with a product, service, or business who want to use social media for marketing to target their customers. Instead of opting for the blatant and outdated billboard type of advertising, those who make use of social media’s dynamic dialogue will personally connect with their desired audience-and win their product or service the attention it de (more…)
Facebook Me! A Guide to Having Fun with Your Friends and Promoting Your Projects on Facebook (Paperback)
Review
“No better Virgil than Dave Awl when it comes to orienting the uninitiated to this strange and many-circled world of Facebook.”—Ayun Halliday, author of No Touch Monkey! And Other Travel Lessons Learned Too Late
Facebook Me! Group on Facebookound the water cooler—but you’re not sure what it’s all about. Relax and join in. There are more than 110 million members of Facebook these days, and adults are the fastest-growing segment of users. And it’s about more than just kid stuff; Facebook can actually be a good business tool as well as a great way to promote creative projects. In Facebook Me! Dave Awl shows you around the newly redesigned Facebook and helps you take full advantage of all it has to offer, while helping you avoid some of its pitfalls.• Find out what you can do on Facebook, and what it can do for you. Reconnect with old friends and make new ones, let your friends know what you’re up to, send greetings, share pho (more…)
The Complete Guide to Affiliate Marketing on the Web: How to Use and Profit from Affiliate Marketing Programs (Paperback)
Affiliate marketing is a highly profitable online advertising method in which Web site merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only (more…)
Professional Search Engine Optimization with PHP: A Developer’s Guide to SEO (Paperback)
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing k (more…)
A Guide to the Project Management Body of Knowledge: (Pmbok Guide) (Paperback)
The PMBOK9(r) Guide – Fourth Edition continues the tradition of excellence in project management with a standard that is even easier to understand and implement, with improved consistency and greater clarification. Standard language has been incorporated throughout the document to aid reader understanding. New data flow diagrams clarify inputs and outputs for each process. Greater attention has been placed on how Knowledge Areas integrate in the context of Initiating, Pla (more…)
PMP Project Management Professional Study Guide, Third Edition (Certification Press) (Paperback)
The best fully integrated study system available for the PMP examUpdated for the latest release of the Project Professional exam from PMI, PMP Project Management Professional Study Guide, Third Edition covers what you need to know–and shows you how to prepare–for this challenging exam. 100% complete coverage of all objectives for the PMP exam Exam Readiness checklist–you’re ready for the exam when all objectives on the list are checked offInside the Exam sections highlight ke (more…)











