The Twitter Book (Kindle Edition)
Amazon.com Review
This practical guide will teach you everything you need to know to quickly become a Twitter power user, including strategies and tactics for using Twitter’s 140-character messages as a serious–and effective–way to boost your business. Co-written by Tim O’Reilly and Sarah Milstein, widely followed and highly respected Twitterers, the practical information in The Twitter Book is presented in a fun, full-color format that’s packed with helpful examples and clear explanations. Twitter Tips 1. Even if you use Twitter primarily to post information that’s not directly about your company, you can—and should—use it to sometimes link back to your own site or blog. Many companies find that Twitter can become a top referrer to their sites, so avail yourself of that benefit—just do it in a smart way. The key is to frame the link in a way that’s interesting to your Twitter followers. So instead of sayin (more…)
Entrepreneurship: Successfully Launching New Ventures (2nd Edition) (Hardcover)
This lively book, containing many real-life examples, makes a thoughtful, practical guide to the process of launching new ventures. It begins by introducing a model of the entrepreneurial process, and follows the model throughout the book. Emphasis is placed on the beginnings of the entrepreneurial process – particularly opportunity recognition and feasibility analysis. A four part organization makes the journey toward understanding the entrepreneur process both enjoyable an (more…)
Ultimate Guide to Google Ad Words, 2nd Edition: How To Access 100 Million People in 10 Minutes (Paperback)
Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to:Build a powerful, streamlined campaign from scratch Develop high quality keyword lists Write killer advertising and website copy that gets clicks Get your ads in front of the best audience possible Keep your ads showing up with high quality scores Tri (more…)
E-Myth Revisited, The (Kindle Edition)
Review
“Gerber loves to exhort people to develop powerful visions for theircompanies.” — Fortune”Thanks to Gerber l have freed up over three hours a day, significantly increased my sales, more than doubled my bottom line, and been able to take my first vacation in four years.” — Trish Lind, T. Lind Graphics, St. Paul, Minnesota”Without a doubt, the most important message for our company over thenext decade.” — The John Hancock Insurance Group
In this fir (more…)
Beginning Joomla!, Second Edition (Beginning from Novice to Professional) (Paperback)
Joomla!, exclamation point and all, is one of the most searched–for and hired–for open source content management systems in the world. Since 2007, the combination of Joomla! and Dan Rahmel’s bestselling Beginning Joomla!, From Novice to Professional have made it so that all you have to do is read a single book to learn how to build sites that take community–authored content and turn it instantly into published web pages with all the latest features like rich templating, community member profile management, forums, photo management, and article commenting. Now revised and updated for the new Joomla! 1.6, this second edition “job–in–a–book” provides the solid core of know–how that you’ll need to get the most out of your Joomla! deployment, written to fully exploit the features of latest version of Joomla!. More than just a simple “build a toy web site” guide, Beginning Joomla!, Second Edition will give you a wealth of life–saving tips, tr (more…)
Entrepreneurship: Starting and Operating a Small Business (Book alone) (2nd Edition) (Paperback)
Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. An excellent resource for anyone looking t (more…)
Advanced Web Metrics with Google Analytics, 2nd Edition (Paperback)
Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software’s original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA’s reports and how to track dynamic Web pages, (more…)
E-Commerce 2009 (5th Edition) (Hardcover)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Porta (more…)
Entrepreneurship: Successfully Launching New Ventures (3rd Edition) (Hardcover)
Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way. Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; B (more…)
Strategies for E-Business: concepts and cases (2nd Edition) (Hardcover)
Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students’ analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications prese (more…)











