Google Apps For Dummies (Paperback)
Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do — and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your “app-titude” by giving you the low-down on choosing, setting up, and using these nifty and powerful gadgets for work or play. Whether you’re an individual who wants to take advantage of iGoogle or an organization looking for an enterprise-wide training solution for users at all levels, this comprehensive, practical guide brings you up to speed with all of the basic information and advanced tips and tricks you need to make good use of every Google Apps’s tool and capability. Discover how to: Get productive fast with free or inexpensive Web-based apps Design your perfect Start Page layout Choose among the different editions Use Gmail and Google Talk Work with Google Docs and spreadsheet documents Create (more…)
Web Marketing For Dummies (Paperback)
By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing (more…)
Starting an Online Business For Dummies (Paperback)
You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed. Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an o (more…)
Web Marketing All-in-One Desk Reference For Dummies (Paperback)
Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail (more…)
Entrepreneurship for Dummies (Paperback)
Today’s business marketplace is filled with news of small business and entrepreneurs making it big. Entrepreneurship For Dummies brings everything the reader needs to get started in business into one package. From developing an opportunity and coming up with a concept to actually creating the company, this book guides readers step-by-step. Included are all the procedures necessary to create a successful business. Learn how to know your customer, test and protect your product, te (more…)
Twitter Marketing For Dummies (Paperback)
An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and…open to almost anything! Twitter’s style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business. In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success. Examines how Twitter’s style for character-count caps and real-time posting allows for unique marketing opportunities Analyzes several real-world examples of successful strate (more…)
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Building Facebook Applications For Dummies (For Dummies (Computer/Tech)) (Paperback)
Review
“Wagner gives a fun and easy way to get started building applications for this vast horde of potential buyers.” (The Bookseller, Friday 14th March)
There’s no doubt about it — Facebook is cool. Along with users who want to interact with friends, businesses are using Facebook as a marketing and networking tool. And if you’re a Web developer, you probably know there’s a demand for Facebook applications. If you have some basic knowledge of Web client technology, such as HTML, JavaScript, or CSS, and know how to use a Web programming language, Building Facebook Applications For Dummies is just what you need to start building apps for Facebook. This friendly guide helps you create applications to reach Facebook’s huge audience, so you can enlarge your list of friends, introduce people to your product or service, or network with other business professionals. You’ll find out how to: Work with the Facebook API Build app (more…)
Twitter For Dummies (Paperback)
Review
“Twitter for Dummies may be 266 pages long and contain an index, but it would probably help quite a few people to give it a read. Thorough.” (AdAge.com, July 7, 2009)
Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle – @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She’s joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide. You’ll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets. Then you’ll learn to use third party tools to link Twitter to ot (more…)
Search Engine Optimization For Dummies (Paperback)
Review
“…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines …” (PC Advisor, September 2006)
–This text refers to an out of print or unavailable edition of this title.
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search engines happy — that’s what search engine optimization is all about. Search Engine Opt (more…)
Joomla! For Dummies (Paperback)
With its pre-coded modules, open source Joomla! is popular for building interactive Web sites without writing code. This Web site design tool lets you build sites with discussions, polling, RSS feeds, picture submissions, shopping carts, and a lot more, quickly and easily and the quickest, easiest way to learn how to use it is Joomla! For Dummies. Learn to link articles on your site with drop-down menus, invite visitors to rate content, enable a full-site search, let your guests sign up for e-mail lists, and much more. Joomla! For Dummies helps you to: Acquire the free Joomla! content management system, install it, and customize the home page See how menus control the elements in Joomla! and use menu items to create your page layout Use templates— powerful collections of PHP and CSS—to make your pages do what you want them to Create searches, polls, page menus, newsflashes, and banners using built-in Joomla! modules Build search engi (more…)
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