Thursday Geek Mail – Stuff in my e-mail that may be worth sharing

December 4, 2009 · Posted in Geek Mail, Information Security, Information Systems, Information Technology, Internet Marketing, The Internet · Comment 

Why Small Businesses Quit Advertising Online
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When I was focused 100% on online advertising, the rate of advertiser churn was perhaps the biggest challenge of the business.

Customers buying cheap ad packages were extremely happy and loyal (well over 90% retention).  They got a great value and bought a product that they understood.

But as the advertising become more sophisticated and expensive, advertiser churn became a major drag.
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