Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media) (Hardcover)

March 31, 2010 · Posted in Internet Marketing · Comment 

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (The New Rules of Social Media)

Review

“If you’ve been looking for a trustworthy primer on getting found online, here’s a great place to start. Buy one for your clueless colleague too.”—Seth Godin, author of Meatball Sundae “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing by reading this book.”—Guy Kawasaki, cofounder of Alltop, and author of Reality Check

Stop pushing your mes (more…)

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition (Paperback)

March 22, 2010 · Posted in Internet Marketing · Comment 

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

From Publishers Weekly

Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditiona (more…)

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Increasing Online Sales through Affiliate Marketing

December 1, 2009 · Posted in Biz Mgt & Dev, Entrepreneurship, Internet Marketing, The Internet, eCommerce / eBiz · 5 Comments 

One of the most tried, trusted, and beneficial ways of increasing online sales through marketing and advertising is affiliate marketing. This is basically a revenue share sort of system, where an affiliate is given a form of commission from a merchant, based on how many sales the affiliate has generated through advertising on his or her site. Affiliate marketing began just four years after the world-wide web was launched, and many successful e-commerce sites owe much to this simple yet effective method. Read more

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The Different Types of Affiliate Marketing

November 25, 2009 · Posted in Biz Mgt & Dev, Entrepreneurship, Internet Marketing, The Internet, eCommerce / eBiz · Comment 

Affiliate marketing is a broad term that refers to a sort of on-line revenue share scheme, involving advertising and selling. It dates back to late 1994, when many e-commerce sites started employing the system and finding that it produces fantastic results. Currently, affiliate marketing is actually a serious player within e-commerce strategy.

When an affiliate joins in with an e-commerce merchant of some sort (be it a subscription service, a shopping site etc…) payment is received through referrals done from the affiliate’s website – done through the following methods Read more

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  • RSS From the National Vulnerability Database

    • CVE-2012-1034 (episerver_cms) February 7, 2012
      Multiple cross-site scripting (XSS) vulnerabilities in the admin interface in EPiServer CMS through 6R2 allow remote attackers to inject arbitrary web script or HTML via unspecified vectors. […]
      nvd@nist.gov
    • CVE-2011-5076 (hdwiki) February 6, 2012
      SQL injection vulnerability in model/comment.class.php in HDWiki 5.0, 5.1, and possibly other versions allows remote attackers to execute arbitrary SQL commands via the PATH_INFO to index.php. NOTE: some of these details are obtained from third party information. […]
      nvd@nist.gov
    • CVE-2012-1021 (4images) February 6, 2012
      Cross-site scripting (XSS) vulnerability in admin/categories.php in 4images 1.7.10 allows remote attackers to inject arbitrary web script or HTML via the cat_parent_id parameter in an addcat action. […]
      nvd@nist.gov
    • CVE-2012-1031 (episerver_cms) February 6, 2012
      Unspecified vulnerability in EPiServer CMS 5 and 6 through 6R2, in certain configurations using Forms Authentication, allows remote authenticated users to obtain WebAdmins access by leveraging Edit Mode privileges, a different vulnerability than CVE-2011-3416 and CVE-2011-3417. […]
      nvd@nist.gov
    • CVE-2012-1008 (officesip_server) February 6, 2012
      OfficeSIP Server 3.1 allows remote attackers to cause a denial of service (daemon crash) via a crafted To header in a SIP INVITE message. […]
      nvd@nist.gov
    • CVE-2012-0992 (openemr) February 6, 2012
      interface/fax/fax_dispatch.php in OpenEMR 4.1.0 allows remote authenticated users to execute arbitrary commands via shell metacharacters in the file parameter. […]
      nvd@nist.gov
    • CVE-2012-1004 (foswiki) February 6, 2012
      Multiple cross-site scripting (XSS) vulnerabilities in UI/Register.pm in Foswiki before 1.1.5 allow remote authenticated users with CHANGE privileges to inject arbitrary web script or HTML via the (1) text, (2) FirstName, (3) LastName, (4) OrganisationName, (5) OrganisationUrl, (6) Profession, (7) Country, (8) State, (9) Address, (10) Location, (11) Telephon […]
      nvd@nist.gov
    • CVE-2012-1019 (xwiki_enterprise) February 6, 2012
      Multiple cross-site scripting (XSS) vulnerabilities in XWiki Enterprise 3.4 allow remote attackers to inject arbitrary web script or HTML via the (1) XWiki.XWikiComments_comment parameter to xwiki/bin/commentadd/Main/WebHome, (2) XWiki.XWikiUsers_0_company parameter when editing a user profile, or (3) projectVersion parameter to xwiki/bin/view/DownloadCode/D […]
      nvd@nist.gov
    • CVE-2012-1002 (openconf) February 6, 2012
      Unspecified vulnerability in OpenConf 4.x before 4.12 has unknown impact and attack vectors. […]
      nvd@nist.gov
    • CVE-2012-1029 (tube_ace) February 6, 2012
      SQL injection vulnerability in mobile/search/index.php in Tube Ace (Adult PHP Tube Script) 1.6 allows remote attackers to execute arbitrary SQL commands via the q parameter. NOTE: some of these details are obtained from third party information. […]
      nvd@nist.gov
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