The Portable MBA in Entrepreneurship (The Portable MBA Series) (Hardcover)
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life examples and handy tools to deliver clear, honest, practical a (more…)
Google Apps For Dummies (Paperback)
Google Apps are Web-based, low-cost (or free!) office productivity tools that do everything those expensive applications do — and you can access them from any computer with an Internet connection. Google Apps For Dummies boosts your “app-titude” by giving you the low-down on choosing, setting up, and using these nifty and powerful gadgets for work or play. Whether you’re an individual who wants to take advantage of iGoogle or an organization looking for an enterprise-wide training solution for users at all levels, this comprehensive, practical guide brings you up to speed with all of the basic information and advanced tips and tricks you need to make good use of every Google Apps’s tool and capability. Discover how to: Get productive fast with free or inexpensive Web-based apps Design your perfect Start Page layout Choose among the different editions Use Gmail and Google Talk Work with Google Docs and spreadsheet documents Create (more…)
WordPress Plugin Development (Beginner’s Guide) (Paperback)
Build powerful, interactive plug-ins for your blog and to share online Everything you need to create and distribute your own plug-ins following WordPress coding standards Walk through the development of six complete, feature-rich, real-world plug-ins that are being used by thousands of WP users Written by Vladimir Prelovac, WordPress expert and developer of WordPress plug-ins such as Smart YouTube and Plugin Central Part of Packt’s Beginners Guide series: expect step-by-step instructions with an emphasis on experimentation and tweaking codeIn Detail If you can write WordPress plug-ins, you can make WordPress do just about anything. From making the site easier to administer, to adding the odd tweak or new feature, to completely changing the way your blog works, plug-ins are the method WordPress offers to customize and extend its functionality. This book will show you how to build all sorts of WordPress plug-ins: admin plug-ins, Widgets, plug-ins that alter your (more…)
99 Ways To Make Money Using Twitter (Paperback)
Produced by entrepreneurial blog Geekpreneur, creators of the popular Geek’s Guide to Twitter, the book covers methods as varied as TwitPitching, app-building, trend-spotting and affiliate selling, and is filled with practical ideas for everyone.Illustrated with case-studies and proven examples, 99 Ways to Make Money with Twitter reveals how individuals and businesses are using microblogging to build brands, land sales and win new customers. Each chapter explains where to start and how to do it, and even provides a real-life commercial model to copy.Since winning the SXSW blog award in 2007, Twitter’s growth has been phenomenal. From 500,000 users in early 2008, the site now hosts around 10 million microbloggers, and is used by enthusiasts, professionals and businesses alike.
From the Back Cover
Rave Reviews”99 Ways to Make Money Using Twitter is a must-have guide for entrepreneurs who want to capitalize on the Twitter phenomenon. I’ve shared a n (more…)
e-Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online (Hardcover)
From Publishers Weekly
Fox (Internet Riches), an e-business success coach (who lists Bill O’Reilly and Larry King among his client list), offers a beginner’s guide to harnessing the Internet to help grow business. He presents succinct advice on how to attract customers online, arguing that marketing is no longer a series of one-way blasts at consumers but a two-way communications system, and that an increasingly personal approach is expected from online business; he urges markete (more…)
twitter means business: how microblogging can help or hurt your company (Paperback)
Millions of Internet users have fallen in love with the Twitter “microblogging” service, which lets them swap brief text “tweets.” Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of “Twitterverse” denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it. For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business.
Building Websites with Joomla! 1.5: The best-selling Joomla! tutorial guide updated for the latest 1.5 release (Paperback)
In Detail Joomla! started as a fork from Mambo in 2005, when many of the original developers of the Mambo CMS moved to working on Joomla! It has rapidly grown in popularity and, according to its own description, is a “Cutting Edge Content Management System and one of the most powerful Open Source Content Management systems in the world. It is used world-wide for anything from simple homepages to complicated corporate websites. It is easy to install, easy to manage and very reliable.” While the Joomla! CMS has the flexibility and power needed for complex, full-featured web applications, it is also simple to use to create basic websites. Its powerful, extensible template system can deal many different data types and control of user access, approval of content, scheduling of content display, and rich administrative controls are all included. Approach This book takes the reader through the tasks essential to create a Joomla! website as rapidly as possible. The (more…)
Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine (Hardcover)
An up-to-date and expanded edition of the Trump guide to starting a business Although he has ups and downs like every entrepreneur, Donald Trump is one of the world’s most famous entrepreneurs for good reason—he’s one of the best. In Trump University Entrepreneurship 101, Second Edition he teams up with business owner and professor Michael Gordon to show you how to take your dream and turn it into a big-time moneymaker. This new edition is completely updated with ti (more…)
WordPress for Business Bloggers: Promote and grow your WordPress blog with advanced plug-ins, analytics, advertising, and SEO (Paperback)
In Detail Blogging has been part of the web landscape for over a decade and has matured into a ubiquitous mode of live communication. The power of blogging has been recognized by the business community, and canny marketers view it as a powerful weapon in their digital arsenal. Done well, blogging can bring myriad benefits to businesses of any size. Done badly, it can cause more harm than good. Central to the success of any business blog is a thorough understanding of the technology. This book will give you a competitive advantage by helping you to create an engaging, effective, and well polished business blog. WordPress allows users to easily create dynamic blogs with many outstanding features. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users, who have created a large and diverse collection of plug-ins. It has various features that can help business bloggers to boost their business strategy. This book will tak (more…)










