The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (Hardcover)

July 29, 2010 · Posted in Entrepreneurship 

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

From Publishers Weekly

Kawasaki (Rules for Revolutionaries) draws upon his dual background as an evangelist for Apple’s Macintosh computer and as a Silicon Valley venture capitalist in this how-to for launching any type of business project. Each chapter begins with “GIST” (”great ideas for starting things”), covering a variety of facets to consider, from identifying your customer base and writing a business plan to establishing partnerships and building brand identity. Minichapte (more…)

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