E-Commerce 2009 (5th Edition) (Hardcover)

April 30, 2010 · Posted in eCommerce / eBiz 

E-Commerce 2009 (5th Edition)

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Porta (more…)

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