E-Commerce 2009 (5th Edition) (Hardcover)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Porta (more…)
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time (Paperback)
Review
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009) “…good comprehensive overview…Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool.” (B2B Marketing, July 2009)
–This text refers to the
Hardcover
edition.
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!” Stephen Pierce (www.MakeRealMoneyOnTheInternet.com) “In the short amount of time I have had with Joel Comm, I can c (more…)
Entrepreneurship: Successfully Launching New Ventures (3rd Edition) (Hardcover)
Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way. Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; B (more…)




