E-Commerce 2009 (5th Edition) (Hardcover)
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues. Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Porta (more…)
Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time (Paperback)
Review
“Arguably, one of the best tomes…Twitter Power is jam-packed with clever ways to start and dominate a marketplace.” (Brandopia.typepad.com, March 23rd 2009) “…good comprehensive overview…Comm is at his best when discussing how to use Twitter as a marketing, PR or promotional tool.” (B2B Marketing, July 2009)
–This text refers to the
Hardcover
edition.
Review
“For months I saw and heard the buzz about Twitter, but it wasn’t until Joel told me details about it that I fully understood its marketing implications. Now I can clearly see how this free site can help me further build relationships with my customers, and I am going to be ‘tweeting’ frequently! In fact, I have already started, thanks to Joel. So thanks for writing this book, Joel. It’s going to help a lot of people grow their business!” Stephen Pierce (www.MakeRealMoneyOnTheInternet.com) “In the short amount of time I have had with Joel Comm, I can c (more…)
Entrepreneurship: Successfully Launching New Ventures (3rd Edition) (Hardcover)
Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way. Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; B (more…)
Search Engine Optimization (SEO) Secrets (Paperback)
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consulta (more…)
WordPress 2.7 Complete (Paperback)
Create your own complete blog or web site from scratch with WordPress Everything you need to set up your own feature-rich WordPress blog or web site Clear and practical explanations of all aspects of WordPress In-depth coverage of installation, themes, syndication, and podcasting Explore WordPress as a fully functioning content management system Concise, clear, and easy to follow; rich with examplesIn Detail Using WordPress you can easily create dynamic blogs and web sites with great content and many outstanding features. It is an ideal tool for developing blogs and although it is chiefly used for blogging, it can also be used as a complete CMS with very little effort. You can customize the features, incorporate your own design, and even write your own plug-ins with ease. Its versatility and ease of use have attracted a large, enthusiastic, and helpful community of users. While it is easy to get started with WordPress, its full power is not obvious. If you want (more…)
Journal of Global Information Technology Management [Magazine Subscription]
Journal of Global Information Technology Management (JGITM) is a multidisciplinary journal. JGITM publishs articles and reports related to all aspects of the application of information technology for international business. The Journal is international in all aspects.
Journal of Global Information Technology Management (JGITM) is a multidisciplinary journal. JGITM publishs articles and reports related to all aspects of the application of information tec (more…)
Facebook Marketing: Leverage Social Media to Grow Your Business (Paperback)
Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’s smartest Facebook marketers…and helps you avoid pitfalls that can cost you money and credibility. No matter what business you’re in, you’ll learn how to create bottom-up, “viral” Facebook marketing programs that achieve maximum results at minimum cost! Crafting your Facebook profile for maximum impact Getting into the Facebook community: crucial dos and don’ts Joining the right Facebook Groups—or starting your own Creating a Facebook blog that attracts paying cu (more…)
Internet Riches: The Simple Money-Making Secrets of Online Millionaires (Paperback)
Amazon.com Review
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods for striking it rich on the Net. Exclusive interviews with dozens of “mom and pop” entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get: An inspiring guide to e-business opportunities, including “instant e-businesses” that require no start-up capital or technical training * proven strategies for making (more…)
Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardcover)
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring (more…)
PMP Review Notes (Chapter 2) – Project Integration Management Knowledge Areas
The Project Integration Management Knowledge Area
- Comprise of six processes
- Concerned with coordinating all aspects of the project plan and is highly interactive
- Involves identifying and defining the work of the project and combining, unifying and integrating the appropriate processes
- Also takes into account satisfactorily meeting the requirements of the customer and stakeholder and managing their expectations Read more
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- In iTunes, All App Reviews Are Not Created EqualI like walled gardens. They are safe and, for the most part, keep out the predators. However, when one sneaks over the wall, the results can be ugly, to say the least. With the iTunes App Store, one of the key supposed advantages for end-users is that it is a walled garden, and Apple is providing a safe, secure environment you can trust in. […]
- Do E-Readers Spell the End of Print Media?Recently, library chief Helen Josephine of Stanford University's Engineering Library said that the students' search through volumes of books to get to a formula that they want is basically at an end because "with books being digitized and available through full text search capabilities, they can find that formula quite easily." […]
- Intel, Infineon and the Winds of ChangeIntel has focused solely on the computer business for so long, we forget it can pursue other avenues of growth as well. Tomorrow, all our devices will be connected and talk to each other and share information. In that new world, Intel has been looking around for another business to acquire to help expand its reach, and it chose Infineon. […]
- How to Build a Better Business BlogAbout the easiest way for companies to dip their toes into the social media waters is the blog. There are few technical burdens to setting them up, the time needed to create posts can flex with the workloads of the assigned writers, and they can become a conduit for customer conversations through the comments section. So every business is leaping eagerly int […]
- Sony's New Touchscreen Readers Unlikely to Shake Up MarketSony has updated its e-reader family of devices: the Reader Pocket, Reader Touch and Reader Daily. The new Readers offer touchscreen functionality based on infrared sensors that read taps made by a finger or a stylus. They are smaller and lighter, and have redesigned user interfaces. […]
- Building a Cloud Businesses Will Actually Want to Use
- From the National Vulnerability Database
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